
Metaratings Top Awards is the first national award in the field of sports and business in Kazakhstan. The event was held for the first time in March 2024, when the country’s best journalists and commentators, sports managers and TV channels, the most reliable bookmakers and top ambassadors, and, of course, the Best Bookmaker of the Year received their well-deserved awards.
At every Metaratings Top Awards ceremony there is a special guest — a world-class, renowned athlete. In 2025, this honorary role was fulfilled by two-time FIFA World Cup champion Cafu.
The Award’s advertising campaign is carried out through the main communication channels: TV, the internet, the press, bloggers and opinion leaders, popular public pages, as well as through special online and offline projects. The audience reach totaled over 20 million in the media and 7 million on social networks.