Emmanuel Adebayor for 22Bet
About the project
During Emmanuel Adebayor’s visit to Moscow, we hosted him at our event and managed his full engagement—appearances, media touchpoints, and VIP interactions—laying the groundwork for a trusted relationship. Building on that rapport, we facilitated negotiations between our partner 22bet and Adebayor, aligning objectives, deliverables, and regional market goals. The result: a signed partnership with Adebayor as a 22bet ambassador, supported by a clear activation plan and measurable brand impact.
What's the deal?
Emmanuel Adebayor — Togolese football icon with a storied career at Arsenal, Manchester City, Tottenham Hotspur, and Real Madrid. Voted Africa’s Footballer of the Year in 2008 and Togo’s Player of the Year for five consecutive years (2005–2009). Partnered with 22Bet as brand ambassador, driving awareness and engagement across key markets.
How's it going?
22Bet is thrilled with the partnership’s performance and longevity. After signing Emmanuel Adebayor as brand ambassador in 2022, the collaboration delivered strong awareness, credible storytelling, and consistent engagement across key markets. In 2025, 22Bet renewed the agreement for three more years, reaffirming the brand’s confidence in Adebayor’s influence and the results we continue to achieve together.
