BR Awards and evening TV show featuring Luis Figo
About the event
At the BR Awards 2021, we hosted football legend Luís Figo as a headline guest—driving prestige, media attention, and unforgettable moments on stage and behind the scenes. To extend reach beyond the ceremony, we secured Figo’s appearance on a prime evening talk segment on Channel One, amplifying brand visibility to a nationwide audience and generating standout coverage across press and social.
What's next?
Inspired by Luís Figo’s involvement and the surge of interest from Portuguese-speaking audiences, we fast-tracked a localized rollout. We launched the Portuguese version of our product—complete with tailored content, regional partnerships, and dedicated support—to convert event-driven attention into lasting engagement and growth in Lusophone markets. Visit bookmaker-ratings.pt for more information.
PR & advertising campaign
We rolled out a full-scale PR offensive—tier-one media outreach, a live broadcast, and a tightly choreographed social blitz. The live stream drew 3M views, with an additional 4M post views from replays and cut-downs across platforms. Paired with influencer seeding and press features, the campaign surpassed 100M+ impressions and delivered sustained engagement well beyond the event window.
