BR Awards 2024 featuring Cafu
About the event
At the BR Awards 2024, we hosted football legend Cafu as a special guest—an appearance that energized the room and spotlighted our client’s brand. The event drew 600+ guests, including celebrities and top executives from the betting industry, creating premium networking and media moments. Our team handled talent liaison, stage coordination, and press activity end-to-end, ensuring Cafu’s participation delivered maximum visibility and a standout experience for attendees.
What's next?
Building on that momentum, our next move was to bring Cafu to a flagship event in Kazakhstan in 2025. We led end-to-end planning—talent contracting, travel logistics, brand integration, and media choreography—so his presence amplified the program on stage and across press and social. The result was a high-impact appearance that strengthened regional partnerships, delivered premium guest experiences, and extended the brand’s visibility well beyond the event itself.
PR & advertising campaign
Our PR campaign delivered outsized results, generating 100M+ total audience reach across global media, social, and partner channels. The live program drew 5.6M views across streaming and post-event replays, sustained by coordinated influencer seeding and press amplification.
